Level 3 Media Year 2

My target audience for this project are people of any gender, mainly between the ages of 16 and 24. While my project is based around the North East and its history, and a large majority of my audience will also be from here, I don't necessarily believe that they have to be, as they may be watching my documentary for educational purposes. When discussing psychographics, I believe that the best fit for the audience of my documentary would be Explorers - people filled with energy and individualism, who find importance in experiencing new things, and are typically students. They want to discover and learn, and take pride in perhaps being different to others. I think this is the best fit because I think I see myself as an Explorer, and I believe that my audience, in this case, would like to learn new things about our history and the modern day, all while enjoying the media.  Furthermore, when applying the social grade to my target audience, I believe that, a large amount being students ...

The client for this project is Sunderland Culture, who are holding a mixed media exhibition titled Who Am I?  and have asked young practitioners to explore and develop ideas for media work relating to the theme of regional identity, either in the form of a short film / documentary, print media, or a combination of the two.  Formed in 2016, Sunderland Culture is a registered organisation and charity, created to bring together Sunderland's most cultural assets and activities and realise the ambition of a city brimming with creative potential. Their main aim is to improve life for everyone in Sunderland through culture, while managing cultural venues and developing city-wide projects. Their venues include the National Glass Centre and Northern Gallery for Contemporary Art, Sunderland Museum and Winter Gardens, Sunderland Stages, The Fire Station, Arts Centre Washington, and more, with a combined audience of over 700,00. As well as this, they run cross-city programmes, includ...